It all began with one critical question: How to achieve mass adoption?

Since its inception, Web3 has been a discouraging, complex, and uncertain environment for the newcomers.

Trillions of dollars in capital standing on the sidelines waiting for a clearer tomorrow. The next wave is about user-experience, design and narratives.

The space was filled with untold stories, but there was no one to tell them.

That's why Critical Media was born.

Our purpose is to help onboard the next billion users.

We help Web3 brands find their own voice using the power of digital storytelling and content design.

You build. We tell your digital story.