It all began with one critical question: How to achieve mass adoption?
Since its inception, Web3 has been a discouraging, complex, and uncertain environment for the newcomers.
Trillions of dollars in capital standing on the sidelines waiting for a clearer tomorrow. The next wave is about user-experience, design and narratives.
The space was filled with untold stories, but there was no one to tell them.
That's why Critical Media was born.